Philosophy

Our Philosophy

We’re a small crew with a big heart and a bigger mouth, based right here in Vienna. The whole reason we started this gig? We were sick to death of mass-produced garbage. You know the kind — soulless, cheap, churned out by people who don’t give a damn. So we flipped the script. We make small-batch pieces with bold, cheeky, and unapologetically cool designs that actually mean something.

At sweatshop.at, it’s not just about T-shirts – it’s about attitude. A loud, fearless, middle-finger-to-the-system kind of attitude. We create fashion that hits hard, cracks a grin, and calls out every exploitative, broken setup that still thinks it can get away with it.

Our designs are loud, shameless, and dripping with personality – just like us. Fashion shouldn’t be boring or unfair; it should look killer, feel amazing, and stand for something real. That’s why we stand by quality, fair production, and styles that radiate confidence. Every single shirt is made with care – and a healthy dose of rebellion.

We use flex printing, which means every piece is pressed and finished by hand. Small variations can happen – that’s part of the charm of real, small-batch work. But hey, if something’s off and it bugs you, just let us know. We’ll make it right.

And just so you know — this isn’t my full-time gig. My main job is something completely different, but this right here? This is my passion. I pour my heart into every design, every print, every detail. If someone out there connects with it, wears it, and smiles because of it — that honestly means the world to me.

Every piece we drop is a statement. A middle finger to the bland, to the copy-paste culture, and to anyone who thinks profit should come before people. Not here. Not ever. We’re here to celebrate individuality, fairness, and pure, unfiltered fun.

So grab a shirt, ditch the mainstream trash, and wear something that actually gives a damn.
Because fashion should be more than fabric – it should be a vibe, a voice, and a reason to stand tall.